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Comparison Guide

Turnkey Casino vs White Label
vs Custom Development.

A full comparison of the three main routes to launching an online casino, covering ownership, costs, timelines, control and long-term value.

Last updated: February 2026

Operators looking to launch an online casino have three main options: a turnkey casino solution, a white label casino, or custom platform development. Each option offers a different balance of ownership, cost, speed and flexibility. The right choice depends on your budget, timeline, technical resources and long-term business goals.

This page provides a detailed comparison across 17 criteria, from platform ownership and revenue models to game integrations and technical support. Whether you are evaluating providers for the first time or considering a migration from an existing setup, the information below will help you make an informed decision.

Feature Matrix

Full Comparison Table

FeatureTurnkey CasinoRecommendedWhite LabelCustom Development
Platform OwnershipFull ownershipProvider retains ownershipFull ownership
Player Data OwnershipOperator owns all dataProvider owns dataOperator owns all data
Revenue ShareNone15-40% of GGRNone
Time to Launch4-6 weeks1-2 weeks6-18 months
Upfront InvestmentMediumLowVery high
Ongoing CostsLicence fee onlyRevenue share + feesMaintenance + team
CustomisationFullLimitedUnlimited
Brand ControlFullPartialFull
Game Integrations6,000+ includedProvider selectionCustom integration
Payment ProvidersMultiple PSPs includedProvider selectionCustom integration
KYC/AML ToolsIncludedIncludedCustom build
Bonus EngineIncludedBasicCustom build
CRM ToolsIncludedBasicCustom build
Technical SupportIncludedIncludedOwn team required
Source Code RightsYesNoYes
Switching ProviderEasyDifficultN/A
Best ForOperators wanting full ownership fastTesting the marketLarge enterprises with big budgets
Detailed Breakdown

Each Option Explained

Turnkey Casino

Best for: Operators who want full ownership and a fast launch without revenue sharing.

A turnkey casino is a complete, production-ready platform that transfers full ownership to the operator. dot.iGaming delivers turnkey solutions with 6,000+ games, 150+ payment methods, CRM, bonus engine and all compliance tools, ready to launch in 4 to 6 weeks. You receive dedicated infrastructure, direct provider agreements and complete control over your business.

  • Full platform and data ownership
  • 4 to 6 week launch timeline
  • No revenue share
  • 6,000+ games and 150+ payment methods included
  • Ongoing technical support and updates

Note:Higher upfront investment than white label, but significantly lower total cost of ownership over time.

White Label Casino

Best for: Operators testing the market with minimal upfront investment and risk.

A white label casino is a pre-built platform that you rent and brand as your own. It offers the fastest route to market with minimal initial investment, making it attractive for operators who want to validate their business concept. However, the ongoing costs and limitations become significant as your business grows.

  • Very fast launch (1 to 2 weeks)
  • Low initial investment
  • No technical expertise needed
  • Provider handles infrastructure

Note:Revenue share of 15% to 40% of GGR, limited customisation, player data owned by provider, switching providers means starting over.

Custom Development

Best for: Large enterprises with specific technical requirements, in-house development teams and substantial budgets.

Custom casino development means building your platform entirely from scratch. This gives you unlimited technical flexibility and complete ownership, but requires significant time, money and engineering resources. It is typically only viable for large organisations with existing technical teams and budgets that can support a multi-year development commitment.

  • Unlimited customisation
  • Full ownership and technical control
  • Built exactly to your specifications

Note:6 to 18 month development timeline, very high investment required, in-house development team needed, ongoing maintenance and update costs.

Why dot.iGaming

Why Operators Choose dot.iGaming

Full Ownership From Day One

Every turnkey casino from dot.iGaming is fully owned by the operator. The technology, player database, brand assets and all intellectual property belong to you. There is no shared infrastructure and no risk of losing your platform.

Live in 4 to 6 Weeks

dot.iGaming delivers fully configured casino platforms in 4 to 6 weeks from contract signing. A dedicated launch manager coordinates brand design, game integration, payment setup, compliance configuration and quality assurance.

Zero Revenue Share

dot.iGaming does not charge revenue share on your casino operations. You keep 100% of your gross gaming revenue. This is fundamentally different from white label providers who take 15% to 40% of every euro your casino earns.

Proven at Scale

More than 34 operators currently run active brands on the dot.iGaming platform across multiple jurisdictions. The platform has been in production since 2016 and is continuously updated with new features and integrations.

Common Questions

Frequently Asked Questions

A turnkey casino is a fully-owned platform that belongs to the operator, including the technology, player data, brand and all provider relationships. A white label casino is a rented platform where the provider retains ownership of the technology and player data, and typically charges a revenue share of 15% to 40% of gross gaming revenue. With a turnkey solution from dot.iGaming, operators have complete control and pay no revenue share.
A turnkey casino is a pre-built, production-ready platform that can be launched in 4 to 6 weeks with full ownership. Custom development means building a casino platform from scratch, which typically takes 6 to 18 months and requires a large development team, significantly higher investment and ongoing maintenance costs. Both options give the operator full ownership, but turnkey is faster and more cost-effective for the vast majority of operators.
In almost all cases, yes. A white label casino has lower upfront costs but charges ongoing revenue share fees of 15% to 40% of gross gaming revenue. As your casino grows, this percentage becomes increasingly expensive. A turnkey casino involves a higher initial investment but has no revenue share, meaning 100% of your gaming revenue stays with you. Most operators find that the turnkey model becomes more cost-effective within the first year of operation.
In a white label arrangement, the player data is typically owned by the white label provider, not the operator. This means that if you decide to leave the white label arrangement, you cannot take your player database with you. With a turnkey casino from dot.iGaming, the operator owns all player data from day one, giving you full control and the ability to use or migrate the data as you see fit.
Yes. Many operators start with a white label to test the market and later transition to a fully-owned turnkey platform when they outgrow the limitations. dot.iGaming supports this migration process, including rebuilding your brand identity, re-integrating game and payment providers under direct agreements, and configuring the new platform. Note that player data from the white label provider may not be transferable depending on your original contract terms.
A white label casino can be launched in as little as 1 to 2 weeks because you are using a pre-configured shared platform with limited customisation. A turnkey casino from dot.iGaming typically takes 4 to 6 weeks because it includes full brand customisation, dedicated infrastructure setup, direct game and payment provider integrations, compliance configuration and thorough quality assurance testing. Custom development takes 6 to 18 months.
Revenue share is the percentage of your gross gaming revenue (GGR) that you pay to the white label provider as a fee for using their platform. This typically ranges from 15% to 40% depending on the provider and your agreement terms. For example, if your casino generates €100,000 in GGR per month and your revenue share is 25%, you pay €25,000 to the provider every month. Turnkey casino solutions from dot.iGaming do not charge any revenue share.

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